Customer Service Support Phone Number: 1-866-413-2582 or if you have questions about your health insurance plan or coverage, please call the number on your health plan ID card.


Your current health plan provider may have arranged for you will be able to save on a variety of over-the-counter (OTC) drugs and many health related items. As of January 2019, Empire Blue Cross and Empire BlueCross BlueShield and Walmart have collaborated and now offer better access to every day health related products and over the counter products. This is generally available for members of the Medicare Advantage (MA) plan.

Today, Empire, An Anthem Company, offers their members access to a free and secure online savings program management tool called Healthy Benefits Plus. The online portal allows members to perform the following tasks:

  • Browse Products – use the Categories list or the Search Bar.
  • Find locations to Shop in Store using the Store Finder feature – when you are ready to check out, just scan your member card or use the mobile app barcode at checkout. The savings are applied immediately.
  • Explore Your Benefits – you can find your account balance listed at the top of the Offers page or in the My Account tab.
  • Order Online at www.Walmart.com – just type in your card number at checkout & choose your delivery method. You can even choose to have them ship your items to your home address or select pickup in-store!
  • You may have access to the Fresh Product Discounts & Rewards Program also called Fresh Produce Perks.

NOTE: please visit the site directly to verify the details and obtain more information. Or visit: https://mss.empireblue.com/ny/benefits/pharmacy-benefits.html.


Register / Sign In to Your Healthy Benefits Plus Over-the-Counter Benefits Account

If you need to access the sign in or registration page, follow the easy steps below. We have provided a quick guide for you to find out how you can activate a new online account or login and gain access to your current account. Be sure you have your personal information on hand.

Follow the easy steps below if you are a NEW member who needs to register and create a new account:

  1. Visit this link on your device in an internet browser.
  2. Click on the “Register” button.
  3. Type in your card number in the field provided.
  4. Type in your Zip Code in the field provided.
  5. Type in your Date of Birth in the field provided.
  6. Click on the “Continue” button.
  7. Proceed to move forward and provide all the required information to verify your identity and complete the registration for a new online account.

Steps if you are a CURRENT member looking to sign into your current account online:

  1. Visit: www.healthybenefitsplus.com/empirebcbsotc on your device.
  2. Click on the “Log In” button.
  3. Type in your email address in the field provided.
  4. Type in your current password in the field provided.
  5. Click on the “LOG IN” button and begin managing your current online account.

Download the free app today:

Log in using the same website login ID and password. If you are not yet signed up, click “Sign Up” on your mobile device to begin the process.