Health Products Card Activation Phone Number: 1-844-368-7171


United Healthcare has been taking care of their members since 1977. They offer a variety of health plans. Today, some of those plans offer a Health Products Card or Over-The-Counter (OTC) Benefit program. It allows members to order and purchase over the counter medical products at NO additional cost.


FirstLine Medical is part of the Optum network and has been managing over-the-counter benefits since 2004. They are the the supplier / provider of the Health Products Benefit card program.


Firstline Medical mail out all of the items available to order. Each health plan that offers this provides members the opportunity to purchase over the counter and wellness products from a catalog or online. Some items are also available to buy at your local Walgreens locations such as:


  • Over-the-counter / OTC medications
  • Vitamins and supplements
  • Leg and foot care products
  • Things for the home like scales, thermometers, and blood pressure monitors
  • Toothbrushes and toothpaste
  • Bath safety products like mats and shower benches and more.


Features / Benefits of the Health Products Card:


  • Members Receive A Pre-loaded Debit Card
    • This Debit card is mailed directly to the member immediately following effective date.
    • The Credits are automatically loaded to member cards.
  • Members Access Hundreds of Low Cost Quality Over the Counter Products
  • FREE:
    • Shipping
      • Products are delivered direct to the member’s home.
    • Handling
    • Taxes are at no cost to the member.
  • Simple and easy ordering by:
    • phone
    • mail
    • FirstLine Medical website – access the online Catalog
  • Expert Customer Service Support is available.
    • the Customer Service Advocates are trained in all aspects of the benefit to handle all member issues.
  • Optional In Store Purchase
    • The retail staff are trained on program and approved products.
    • OTC product categories include first aid, pain management, oral care, bath safety, incontinence and more.
    • Generic and brand names are included in product selection.
    • Use at Walgreens.




NOTE: please visit the site directly to verify the details and obtain more information. You may also visit:–1000.html to find more information.


If you want to order items online, you will need to create a new UHC Health Products Benefit Medicare or Medicaid Card account online or login to their site. Below is a quick guide for you to find out how you can register online for a new account, or how to login to your current account.


steps to activate your Health Products Card online:

  1. Visit
  2. Click on the “ACTIVATE” button.
  3. Type in your current Card Number and Expiration Date in the fields provided.
  4. Input your Date of Birth in the fields provided.
  5. Click on the “Activate My Card” button.
  6. Continue to move forward until you receive your activation confirmation.

steps to login and manage your CURRENT account:

  1. Visit
  2. Type in your current Card ID and Password in the spaces provided.
  3. Click on the “Login” button.
  4. You will then be signed in and can manage your account. Review your plan and personal information and if you see any mistakes contact customer service.

steps to Register and Create a Login for online account:

  1. Visit the following website in your internet browser:
  2. Click on the “Register” link found below the “Login” button on the left hand side.
  3. Proceed to provide all the required information exactly how it appears on your health plan card such as:
    1. Member ID
    2. Zip Code
    3. Email Address
  4. Choose to remain opted in or opt out: if you do not opt in and choose to opt out, you will not receive communications about your Health Products Benefit Card from FirstLine Medical via email. You will still receive information regarding your order by email.
  5. Next, create a Username and Password and type it in the fields provided.
  6. Select the security questions that you want to use and provide answers in the fields provided.
  7. Click on the “Register” button.
  8. Be sure you receive a registration confirmation or make sure you can login and manage your new Health Products Benefit Card account online.

Download The Catalog or Mail Order Form:

If you want to get these items at your local Walgreens store, be sure to look for the “APPROVED OTC” label on the price tag.

The Label Will Appear As Pictured Above At Walgreens

If making a trip to the store is not convenient for you the we suggest you order online or by over the phone. The catalog offers lots of products and there’s no extra cost for shipping or taxes.

The Plans that have this option are offered through UnitedHealthcare Insurance company or one of its affiliated companies, a Medicare Advantage organization with a Medicare contract and a contract with the State Medicaid Program.