The following phone numbers are for Current Members:


Total Plan and Pro Plan Members
1-855-789-3668 / TTY English 1-855-779-1033


Leaf Plans: 1-888-250-2220


Medicaid Managed Care and Child Health Plus: 1-866-463-6743 / TTY English 1-888-542-3821
/ TTY Español 1-888-867-4132


Medicare Plans: 1-888-260-1010 / TDD/TTY English 1-888-542-3821 / TDD/TTY Español 1-888-867-4132


Personal Wellness Plan: 1-855-659-5971 / TTY 1-888-542-3821


Senior Health Partners: 1-800-633-9717 / TDD/TTY English 1-888-542-3821 / TDD/TTY Español 1-888-867-4132


FIDA Plan Participant Services:1-855-675-7630


Broker Services


Employer Services


This company was founded in 1993. Their headquarters are in New York City, New York. They serve over 1.2 million members. They offer the following types of insurance services and health plans:


  • Medicaid
  • Medicare Advantage
  • Child Health Plus
  • Managed Long Term Care
  • Leaf Qualified Health
  • Essential Plan
  • Pro & Pro Plus
  • Exclusive Provider Organization (EPO for small business owners and their employees)
  • Total (EPO for individuals)


NOTE: please visit the site directly to verify the details and obtain more information.



If you need to access the OTC page, follow the easy steps below. We have provided a quick guide for you to find out how you can access the correct page to enroll, login or register. Be sure to enroll to Member Portal so that you can manage the following:


  • health information
  • benefits
  • providers
  • claims
  • medication


Today they offer eligible plan members OTC coverage / benefits. Over-the-counter drugs are medicines that can be purchased without a prescription. They are generally used for the treatment of minor health problems. They are safe and effective when you follow the directions on the label and as directed by your health care professional. If you’re a member of a plan with an over-the-counter (OTC) benefit, you’ll receive a Healthfirst OTC card with a pre-funded monthly allowance upon enrollment. Items that may be available with this allowance are:


  • Cold, Flu, Allergy , Sinus, Asthma Medicines
  • Cough / Sore Throat Relief
  • Pain Relief Medicine
  • Nasal Sprays, Moisturizer & Washes
  • Compression sleeves, garments, and other accessories
  • Health Supports such as arm slings, braces or bandages
  • Diabetes Care Items
  • Digestive Products
  • Weight Control / Nutritional Food Products
  • Smoking Prevention / Deterrents
  • Vitamins & Mineral / Dietary Supplements
  • Oral, Eye, Ear, Foot, Skin, Sun Care Products
  • First Aid Items
  • A Blood Pressure Kit or Other Diagnostics (Home Test Kits)


For more information, visit:


NOTE: please visit the site directly to verify the details and obtain more information.



Follow these easy steps below need to access the Healthfirst OTC Card Activation page:


  1. Visit this link on your device.
  2. Review all the the information provided and the ways you can activate your card such as:
    1. Call the Card Services Department at: 1-888-682-2400.
    2. Visit a participating pharmacy or retailer such as:
      • Rite Aid
      • Duane Reade
      • Walgreens
      • CSV
      • Family Dollar
      • Go to your online online account for a list of locations or call: 1-888-260-1010 / TTY 1-888-542-3821. You do not need a prescription. You do not have to visit the pharmacy window. Simply take your items to the front checkout lanes. When you check out, swipe the card for payment. All of the of approved items will automatically be deducted from your card balance.
    3. Activate your card online. See below for a step by step guide.




What you will need to activate a card online:


  • Your Medicare Member Plan ID card number
  • Your OTC card number found on the front of the card
  • Your Date of Birth


Follow these easy steps below need to access the if you are a NEW MEMBER who needs to activate their card online:


NOTE BEFORE ACTIVATION: Only activate your card on the effective date / start date of your plan because if you activate it any sooner, it may be activated under your previous plan.


TIP: Unused balances will automatically expire at the end of each month or upon disenrollment from the plan so be sure to use the full amount before then.


  1. Visit: on your device.
  2. Click on any “” link.
  3. Type in your 16 or 19 digit card number into the field provided.
  4. Click on the “Go” button.
  5. Continue to move forward and provide all the required information to complete the activation.



You Can Also Download the Free App Today:


Reasons to download the app:


  • Check your card balance.
  • View which items are eligible.
  • Find participating locations.
  • View discounts by scanning the barcode with the app.


Log in using the same website login ID and password. If you are not yet signed up, click “Sign Up” on your mobile device to begin the process.