Customer OTC Over The Counter Benefit Service Contact: 1-833-832-7308 (TTY: 711)

Ever since Blue Cross Blue Shield started in Kansas, their culture has always been based on having Kansans serve Kansans. They exist in the industry to ensure that Kansans have the peace of mind and a healthier quality of life that they always deserve.   

Blue Cross and Blue Shield of Kansas City offers Blue Medicare Advantage that is inclusive of both HMO and PPO plans with Medicare contracts.  Your enrollment to Blue Medicare Advantage would depend on your contract renewal.  They are an independent licensee of the Blue Cross and Blue Shield Association.  Blue-Advantage Plus of Kansas City, Inc. together with the PPO products they have are being offered by Missouri Valley Life and Health Insurance Company, which are both fully-owned subsidiaries of Blue Cross and Blue Shield of Kansas City.

Being enrolled in the Blue Cross Blue Shield of Kansas City Blue Medicare Advantage offers its members savings on multiple over-the-counter essential health items that members use daily.  This program gives their members added credits that they may spend on Medicare approved OTC products. 

What is the Over the Counter Benefit?

This is a supplemental over-the-counter (OTC) benefit that enables you to purchase OTC drugs through Walmart at no extra cost. A predetermined dollar amount or allowance is provided to you within this plan.  This benefit will also assist you with the cost of essential health care products that are not within the medical or pharmacy expense under your plan.  To add to this, it can aid you in saving money on a vast array of OTC products like cough drops, allergy medications, vitamins, oral care, pain relievers, and first aid supplies.

You may also receive additional benefit of Food Savings.  This will give you savings when you purchase healthy food products including 200 qualified brands of lean meats, whole grain bread, produce, cereal, and milk. 

Advantages of using OTC benefit

  • Save your time – one less trip to the pharmacy will mean that members may get to spend more valuable time on what matters most.
  • Easy access – OTC purchases are sent straight to the members’ homes.  The need to drive anywhere will be lessened.
  • You will save money – Members may get OTC items they require without using money out of your own pocket.  An allowance per quarter will be used on a varied range of health-related products like cold remedies and other personal care products.
  • Shipping is FREE! 

No additional costs!

If you will use the credit or pre-determined allowance that is provided within this benefit, all products you wish to get will be given to you at no extra cost.  Your orders will also be delivered to your home without worrying about shipping fee as these will all be covered by the benefit.

Blue Cross Blue Shield of Kansas City Blue Medicare Advantage of Kansas presently works with Walmart Healthy Benefits Plus to enable members to make the most of their OTC benefit.  They have an OTC online program that makes it achievable for a great number of involved members to purchase items effortlessly by utilizing the home delivery program that they have.

Members who are qualified for the benefit program will be able to easily use their over the counter benefit from the comforts of their home, whether online or over the phone or mailing it in.  Their members may enjoy the following items together with this supplementary benefit:

  • Skin care
  • Cough and cold, allergy medicines
  • First aid care
  • Products for the stomach and bowel
  • Vitamins
  • Hygiene products
  • Mosquito spray
  • Medicines for the eyes
  • Mouth and teeth cleansing products
  • Pain medicine
  • And so much more!

These OTC products are all given to members at no extra cost.  A credit or pre-determined allowance is given within the benefit.  Shipping fee will not be charged to the member especially if this is inclusive in your plan.  Find below the easy methods where active members of this program can submit their orders to:

  • They may go online and scroll down below on how to set up an account online.  This is considered to be the fastest, most convenient, and easiest way to order 24/7.
  • They may call over the phone at 1-888-832-7308 (TTY 711)
  • Eligible members can visit a valid location such as a local Walmart or CVS.

How to know if a member is qualified?

Members must make sure to review the Summary of Benefits of their existing personal plan to verify if their plan has this benefit included in it.  If it does, members must also be aware of the plan’s specified OTC allowance frequency, whether it is provided monthly or quarterly.  The allowance amount may vary depending on the plan.  The number to contact is given at the start of this article if you need further information about your plan benefits.

There are a few plans that are inclusive of an allowance that is provided on a quarterly basis.  These credits may be consumed to purchase some over-the-counter medications and supplies, comprising of digestive health treatments, allergy medication, pain relievers, first aid supplies, and so many more.  Members must review the Evidence of Coverage of their plan to check if it is included in their benefit and to find out the exact amount of the quarterly allowance provided.

IMPORTANT: Go directly to the site to confirm and acquire more information. Visit:

NOTE: The information provided here is not a comprehensive explanation of the benefits available to you.  It is always best to communicate directly with the company to know more information about their available plans.

Easy-to-follow steps are provided below should you feel the need to access the login or registration page.  A brief guide is available for you so you can discover how you can login or activate a new online account and gain access.  Just make sure your personal information is close by.

Requirements to have available to be able to register or sign in to a Blue Medicare Advantage of Kansas account online:

  • Stable internet access
  • Email address
  • Personal information
  • Member ID information

Easy steps to follow for members who need to register a new account online:

  1. Visit in your preferred search engine on your device.
  2. Select the “Get Started” button for you to be redirected to
  3. Input your card number on the space provided.  Your card number is the 17-digit number indicated at the back of your card.
  4. Input your ZIP Code on the space provided.
  5. Input your Date of Birth on the space provided.
  6. Select the “Continue” button to move forward.
  7. Continue to proceed and give all the necessary information to confirm your identity until you receive an email verification of your account.

An email verification will be received once you have successfully registered your account.  This will enable you to have full access to your account online and may start taking advantage of the Blue Cross Blue Shield Kansas City Blue Medicare Advantage Healthy Benefits Plus OTC online pharmacy benefits that is inclusive in your plan if you are qualified.

Easy steps to follow for existing members who need to sign in to their current account online:

  1. Visit in your preferred search engine on your device.
  2. Select the “Log in” link located at the upper right hand part of the page.
  3. Enter your current Email Address on the space provided.
  4. Enter your Password on the space provided.
  5. Select the “Login” button to move forward.
  6. You may now begin to manage your account online.
Want to download the Healthy Benefits Plus Product Catalog / Catalogue?

Log in using the steps above.

Additional Questions?

  • Please reach out to Customer Service at 1-833-832-7308 (TTY: 711).

Visit the App Store or Google Play if you wish to download the app.   You may log in using your ID and password that you use in the website.  Select “Sign Up” on your mobile device to begin the process if you have not yet signed up.

Advantages of getting the app online:

  • You will be able to update your account information anytime you want.
  • The app will allow you to monitor your benefit credit current value.
  • You will be able to view your transaction history.
  • You have available shopping selections which you will be able to view online.
  • Browsing through all eligible items may be viewed through the app.
  • Ability to use your card number or barcode to enable you to redeem benefits.
As an additional feature, your Health Benefits OTC card provides you discounts on Healthy Food items.

After you receive your card you may sign up to receive automatic notifications on weekly offerings. This includes savings on fresh produce and healthier staples including lean meats, milk, bread, yogurt, cheese, cereal, and more! Then you may shop for promoted healthier items at the grocery store. Just scan your Healthy Savings Card at checkout and then enjoy instant savings for buying healthier foods.